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Engage consumers with powerful mobile app experiences. Make your mobile app the one customers love to use.
Global mobile app revenues are expected to grow to US$76 billion in 2017. To win the battle for mobile mindshare, leaders are investing in new ways to empower consumers to engage on their own terms. Success is gauged by the ability to effectively monetize mobile interactions by deepening customer relationships and orchestrating the customer journey with a powerful mobile engagement platform.
IBM Customer Experience solutions help businesses understand, engage and optimize mobile customer interactions to maximize the moments that matter most with capabilities that include:
• Push notification and mobile campaign management
• Mobile customer experience analytics, and digital analytics
• Intelligent location detection
• Mobile store and commerce
IBM Tealeaf CX
IBM Tealeaf CX Mobile is designed to help to apply the power of IBM's industry-leading Customer Experience Management solutions to your mobile websites, native applications, and hybrid apps, including support for HTML5.
Mobile Push Notification (formally Xtify®)
IBM® Mobile Push Notification, formerly Xtify® Mobile Push Notification, provides mobile app marketing for creating notification campaigns that engage mobile app users at the optimal time and place. You can target communications based on your business rules, current segmentation, customer relationship management (CRM) data and customer behavior including current and historical locations. IBM Mobile Push Notification provides: • Targeted mobile app messaging that delivers timely push notifications to your mobile app users. • Flexible features that help you engage mobile consumers with relevant content, offers and service alerts. • The IBM Xtify platform for integrating push messaging into your Apple iPhone, Apple iPad, Android, Microsoft Windows 8 and BlackBerry apps. • Industry solutions to help you innovate more quickly and make the most of your mobile investment.